Os psicólogos já sabem que existe uma relação entre esforço, motivação e cognição. Traduzindo: que a simplicidade (ou complexidade) com a qual uma atividade é descrita e processada pode afetar nossa atitude com relação a essa atividade – e nossa decisão de realizá-la. Quanto mais simples de explicar e de entender, mais fácil as pessoas…
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